The 7 Virtues Story

The 7 Virtues Beauty Inc. is a Canadian company that believes we must flex our buying power to empower families in countries that are rebuilding. Our made in Canada fragrance collection is created with essential oils from nations that are rebuilding.

We source fair trade essential oils for our fragrances from supplier, Gulestan in Afghanistan who provides seasonal employment for his tribe and community. Every time we purchase legal essential oils from Afghanistan, we are doing our part to provide alternatives to the illegal poppy crop which causes instability in our own towns and communities.

We have grown, and through the matchmaking of buildingmarkets.org we found our supplier in Haiti, Gilbert Assad who needs buyers of his products to rebuild his community. His Vetiver oil is considered thebest in the world. Then we were inspired by the We Love you Iran/Israel campaign of citizens caring about one another and we created our Middle East Peace fragrance which blends the sweetie grapefruit essential oil from the Sharon Region of Israel with lime & basil essential oils from the Fars province of Iran.

Our goal is to encourage other businesses to do trade with business people in Afghanistan, Haiti, The Middle East and other nations experiencing strife as a part of the solution to building peace.

To learn more about our CEO, Author, Barb Stegemann and her mission to harness our buying power for positive change watch CBC National's piece on her and The 7 Virtues Story.


essential rose oil

Our supplier Abdullah Arsala distills the rose blossoms to create our oils.



Barb Stegemann is joined by her business partner and mentor, W.Brett Wilson, CEO, CANOE Financial at their launch at The Bay.


CEO, Barb Stegemann pitches idea on CBC's Dragons Den. Later dubbed one of the best pitches in the history of the popular show.