Philanthropist W. Brett Wilson, joins partner, CEO, Barb Stegemann and
The Hudson's Bay Beauty Adventurers


Make Perfume Not War. To make rebuilding more exciting than destruction.


Leave a better footprint on this planet than we found.


  • We value the dignity and empowerment of others through jobs.
  • Jobs give others dignity and empowerment. We believe as a social enterprise we can use our buying power to support farmers and their families in nations rebuilding.
  • We do this by purchasing natural essential oils. We wish to ignite a cavalry of business to come and buy from suppliers in nations rebuilding.
  • When farmers can buy books and shoes for their children in a safe environment we will help reverse issues of poverty and war.
  • We believe in fragrances that are good for your skin. They are vegan, phthalate free, and paraben free. Good for the world. Good for your skin.

The 7 Virtues Beauty Inc. is a Canadian company based in Halifax, Nova Scotia. We believe we must flex our buying power to empower families in countries
that are rebuilding. Our made in Canada fragrance collection is created with essential oils from nations that are rebuilding including Haiti, Afghanistan and
the Middle East.

We source essential oils for our fragrances from our supplier in Afghanistan who provides seasonal employment for his tribe and community. Every time we purchase legal essential oils from Afghanistan, we are doing our part to provide alternatives to the illegal poppy crop which causes instability in our own communities.

We have grown, and through the matchmaking of our partners we found our supplier in Haiti who needs buyers of his products to rebuild his community. The Vetiver oil of Haiti is considered the best in the world!

Our goal is to encourage other businesses to do trade with business people in Afghanistan, Haiti, The Middle East and other nations experiencing strife as a part of the solution to building peace.

We encourage businesses to do trade with nations rebuilding. “Buy their saffron, buy their soaps, candles, essential oils, buy anything that will empower families to buy books and shoes for their children and take it to market.” We credit so many partners for helping us find suppliers including Trade Commissioners, Embassies, NGOs, The Clinton Foundation, Building Markets, Turquoise Mountain and CIDA.

To learn more about our CEO, Author, Barb Stegemann and her business partner, Philanthropist W. Brett Wilson's shared mission to harness our buying power for positive change watch CBC National's piece on her and The 7 Virtues Story.

Barb Stegemann made First Female Honorary Colonel for 14 Wing Greenwood

“Ranked top 20 favourite Canadian people, place and (gorgeous) things.”

Female Afghan farmer at harvest time


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