Inspired by the citizens of Israel & Iran and their respect for one another, we felt something so intense it could only be expressed in a thought provoking perfume.

The enchantment of Middle East Peace eau de parfum is for all humankind. This ambrosial blend of sweetie grapefruit oil of Israel with the lime & basil oils of Iran captivates our hearts and ignites our senses.

With a dry down of cedar wood and bamboo, this fragrance is for men and women.

Sweetie grapefruit is a cross between a grapefruit and a pomelo and is harvested in the fertile Sharon Plain of Israel. The lime & basil oils of Iran are grown in Shiraz in the Fars province, known as the cultural capital of Iran.

CEO, Barb Stegemann moderated the panel on The Middle East at the Halifax Security Forum. The fragrance launched September 21st 2012, in honor of International Day of Peace.

The 7 Virtues’ Middle East Peace: The grapefruit essential oil in this crisp, citrusy scent has been sourced from Israel. The origin of the basil and lime raw materials is Iran. Yes, the fourth fragrance conceived by Canadian Barbara Stegemann establishes olfactive harmony between volatile nations. Heads of state: Take note. Everyone else: This is the feel-good scent of the season.

Amy Verner-The Globe and Mail