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October 31, 2015

The 7 Virtues Story


Make Perfume Not War. To make rebuilding more exciting than destruction.


Leave a better footprint on this planet than we found.


  • We value the dignity and empowerment of others through jobs.
  • Jobs give others dignity and empowerment. We believe as a social enterprise we must harness our buying power to support farmers and their families in nations rebuilding to build peace.
  • We do this by purchasing natural essential oils. We wish to ignite a cavalry of business to come and buy from suppliers in nations rebuilding.
  • When farmers can buy books and shoes for their children in a safe environment we will help reverse issues of poverty and war.
  • We believe in fragrances that are good for your skin. They are vegan, phthalate free, and paraben free.

Good for the world. Good for your skin.

The 7 Virtues Beauty Inc. is a Canadian company based in Halifax, Nova Scotia. We believe we must flex our buying power to empower families in countries that are rebuilding. Our made in Canada fragrance collection is created with essential oils from nations that are rebuilding including Haiti, Afghanistan, The Middle East and Rwanda.

We began sourcing essential oils for our fragrances from our supplier in Afghanistan who provides seasonal employment for his tribe and community. Every time we purchase legal essential oils from Afghanistan, we are doing our part to provide alternatives to the illegal poppy crop which causes instability in our own communities.

We have grown, and through the matchmaking of our partners at Building Markets we found our supplier in Haiti who needs buyers for his products to rebuild his community. We buy his organic vetiver oil for our Vetiver of Haiti fragrance. The Vetiver oil of Haiti is considered the best in the world!

Our goal is to encourage other businesses to do trade with business people in Afghanistan, Haiti, The Middle East, Rwanda and other nations experiencing strife as a part of the solution to building peace.

We travelled to Rwanda to meet our supplier on International Women’s Day. Very fitting, as Rwanda is the first country in the world to have a female majority government. As a result of this balanced leadership, Rwanda is the fastest growing, least corrupt country in all of Africa. We source our organic patchouli essential oil from farming co-operatives so they may buy school uniforms and build homes for their families. Jobs and dignity are crucial to maintaining peace in areas that have experienced war and strife.

We encourage businesses to do trade with nations rebuilding. “Buy their saffron, buy their soaps, candles, essential oils, buy anything that will empower families to buy books and shoes for their children and take it to market.” We credit so many partners for helping us find suppliers including Trade Commissioners, Embassies, NGOs, The Clinton Foundation, Building Markets, Turquoise Mountain and CIDA.

Together we can create a movement to leave a better footprint on this earth than we found. To learn more about our Founder, Barb Stegemann and her investor and partner, Philanthropist, W. Brett Wilson watch the trailer for the documentary, Perfume War.