In The News

What does the present moment smell like? The latest perfumes tap our collective preoccupations—and promise to linger beyond the news cycle.

Natural beauty and skin care may have taken off, but natural perfume has a lot to catch up on. There hasn’t yet been a hit Drunk Elephant or Tata Harper–type brand to bring natural perfume out of the “hippie” category. But slowly, the Clean at Sephora fragrance section — the area of the store containing products formulated without sulfates, parabens, or anything else Gwyneth Paltrow is afraid of — is expanding. Among the best is The 7 Virtues, a fragrance collection which is now available at Sephora stores in the U.S.

Shopping at Sephora can now make social impact -- and potentially divert traffic away from the opium epidemic in Afghanistan. Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan.

Fragrance company The 7 Virtues is built to support farmers in countries rebuilding from war and strife.

The Canadian brand specializes in clean and Fair Trade perfumes,which makes the wonderful Vanilla Woods (with vanilla essential oil from Madagascar) such a sweet pick.

Barb launched The 7 Virtues fragrances on her visa card out of her garage. Seven years later, her fragrances (that support nations rebuilding), launched with beauty giant, Sephora Canada (USA and Europe in 2019).

"Follow The Reader" is our new series featuring unconventional leaders and trailblazers. This month: business mogul Barb Stegemann.

Using the corporate world, a single mom creates an unlikely weapon in the fight for world peace after her best friend, a soldier, is almost killed by a terrorist.

Barb Stegemann, creator of The 7 Virtues fragrance line, explains how her teenage daughter's honesty pushed her to develop a line of more contemporary scents.

Barb Stegemann has built her life around making something beautiful from something terrible. A spark was lit when her best friend—a soldier—was severely wounded in Afghanistan. Understanding that strengthening a country’s economy is key to building stability for its people, she founded fragrance line The 7 Virtues in 2010. She also penned a best-selling book about how women can flex their purchasing power to affect global change, which was followed by an award-winning documentary Perfume War.

Valentine's Day is fast approaching and if you've exhausted every chocolate box and floral bouquet combination in years past, it might be time to look a bit closer to home for something for your sweetie. For the discerning locavore in your heart, here are some made-in-Canada ideas:

I am not going to lie, I love receiving gifts on February 14th. And as much as I say, Valentine’s Day is little more than a commercial declaration of love orchestrated by big box stores, I do love waking up and seeing what my hubby picked out for me.

Barb Stegemann is on a mission to make the world a better place—and beauty products are her weapon of choice

The social entrepreneur, who became known to millions of Canadians when she became the first woman from Atlantic Canada to land a venture-capital deal on CBC-TV's Dragons' Den, reminds those she mentors not to get too close to their ideas.

As a female-founded, Canadian company aiming to aid farmers and growers in countries impacted by war and unrest, The 7 Virtues was already a positive force in motion before it even approached the corporate honchos of CBC’s Dragon’s Den.

Halifax entrepreneur Barb Stegemann, founder of The 7 Virtues perfume and graduate of the 2017 Sephora accelerate cohort, has introduced a new Peace fragrance collection exclusively for Sephora Canada stores, and online.

The St. John’s Board of Trade announced author and social enterprise innovator Barbara Stegemann as the keynote luncheon speaker for its business development summit next month.