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Make Perfume Not War. To make rebuilding more exciting than destruction.


Buy their saffron, buy their soaps, candles, essential oils, buy anything that will empower families to buy books and shoes for their children and take it to market.

Our Fragrance Story

We bring our oils in from nations around the world and create a made in Canada fragrance line designed for buyers seeking a stand alone exquisite scent.

Questions & Answers

We get asked a lot of wonderful questions and do our very best to respond to each one. Some questions are here as a way to share information about our unique business model with you.

About The 7 Virtues

Good for the world. Good for your skin.
"It's an unlikely weapon in the war… wrapped in a powder pink box, flowery, and for sale soon at a high-end beauty shop near you" - The Globe & Mail

The 7 Virtues is a Canadian company based in Halifax, Nova Scotia. We source fair market natural essential oils from nations rebuilding after war or strife. We are on a mission to ignite a cavalry of businesses to come and do trade with nations rebuilding. Our fragrances are vegan and we do not test on animals. Our fragrances do not contain added parabens and are phthalate free. Our award winning fragrances are made with natural essential oils from Afghanistan, Haiti, The Middle East and Rwanda. Our farmers earn as much as 2.5 times the income of the next crop enabling them to purchase school uniforms for their children and build homes. We invite you to join us on our journey of shining light on nations rebuilding though the power of scent. Together we can make rebuilding more exciting than destruction and share the stories of the brave who use creativity, caring and the co-operative movement to rebuild. We invite you to experience our eco-chic fragrances for men and women made with some of the world's finest essential oils.

The 7 Virtues Team

A group of committed Canadians who believe in economic empowerment for our neighbours in our global village.
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Barb Stegemann

Founder & CEO
The first Atlantic Canadian woman to land a venture capital deal on the CBC TV show, Dragons’ Den. Named one of Canada’s Top 100 Most Powerful Women in Canada. First female Honorary Colonel for 14 Wing Greenwood base, Royal Canadian Air Force. Stegemann is the author of the best selling book, “The 7 Virtues of a Philosopher Queen”
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W. Brett Wilson

Partner & Philanthropist
Known as the “Dragon with a Heart”, Brett invests in companies that make a difference. When Barb appeared on CBC’s Dragons’ Den with her idea of building peace through trade, Brett invested and became her mentor.
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Captain Trevor Greene

The 7 Virtues Inspiration & Writer
Captain Trevor Greene is the inspiration for The 7 Virtues. While serving in the Canadian Forces in Afghanistan he suffered a severe axe attack. He shares his message of peace through literacy and economic empowerment.
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Mike Velemirovich

Mike is co-author with Capt. Trevor Greene of “There Is No Planet B – Promise and Peril On Our Warming World”. For over twenty-years, Mike owned and operated one of Canada’s largest, award-winning Volkswagen dealerships.
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Victor Stegemann

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Tina Liapis

Virtuous Beauty Central Canada Rep

Jennifer Safronick

Virtuous Beauty West Coast Rep
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Paul Knight Meyers

aka Dr. Paul all things Design & IT

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